Gate 1: Collect Required Inputs

The orchestrator asks for 4 fields. Do NOT proceed until all are provided:

The system loads references/industry-templates/saas.yaml and confirms: "SaaS template loaded."

Gate 2: Outcome Menu

The system presents the 5-path menu verbatim:

Which outcome do you want from this ABM run?

  1. Enrichment only       — Phases 1-2 (company data + buyer map)
  2. Scoring               — Phases 1-3 (enrichment + ICP fit score)
  3. Full pipeline         — Phases 1-6 (enrichment through feedback loop)
  4. Campaign creation     — Phases 1-5 + creative plugin handoff
  5. Website               — Phases 1-5 + Brand Factory v2 handoff

For this test, select: 4 (Campaign creation)

Phase 1: Company Enrichment

The company-enrichment skill (enrichment-agent worker) runs:

1. Clay find-and-enrich-company called with domain novabyte.io
   • Data points: Headcount Growth, Recent News, Tech Stack, Open Jobs, Funding
   • SaaS template adds: Product Reviews, G2 Rating
2. Exa deep research: competitive landscape, market position, strategic signals
3. Web search gap fill if revenue/classification missing
4. Account profile assembled

Completeness gateway: score >= 70 = PASSED.

Pipeline Completeness Gateway — Path 4

  Phase 1 (Company Enrichment):   [x] PASSED
  Phase 2 (Buyer Mapping):        [ ] PENDING
  Phase 3 (ICP Scoring):          [ ] PENDING
  Phase 4 (Lookalike Discovery):  [ ] PENDING
  Phase 5 (Lead Deployment):      [ ] PENDING

  Overall: [INCOMPLETE — 4 phases pending]

Phase 2: Buyer Mapping

The buyer-mapping skill (buyer-analyst worker) runs:

1. Pass 1 — Executive title search via Clay find-contacts (CEO, VP, Director)
2. Pass 2 — Department keyword search (Engineering, Product, IT, Security for SaaS)
3. Merge + deduplicate contacts (target pool: 15–30 for mid-market)
4. Enrich contacts missing email via add-contact-data-points
5. Classify each contact into persona: Economic Buyer, Champion, Technical Evaluator, End User, Finance/Procurement

Gateway: completeness >= 70 = PASSED.

Phase 3: ICP Scoring

The icp-scoring skill (buyer-analyst worker) scores the account on ICP fit (0–100), assigns tier (T1/T2/T3), and provides scoring rationale.

Phase 4: Lookalike Discovery

The lookalike-discovery skill (prospector worker) discovers 10+ lookalike accounts based on NovaByte's profile. Each with match confidence score.

Phase 5: Lead Deployment

The lead-deployment skill (prospector worker) assigns channels, sequence IDs, and owners for outreach.

Path 4 Handoff: Campaign Creation

After Phase 5 passes, the orchestrator generates a CreativeBrief schema stub and routes to the b2b-abm-creative plugin:

The b2b-abm-creative plugin receives this and produces a CampaignPack containing:

• Ad copy variants (LinkedIn, Google Ads)
• Email sequences per persona
• Landing page copy
• Content assets (whitepapers, case study frameworks)
• Campaign calendar

Final gateway:

Pipeline Completeness Gateway — Path 4

  Phase 1 (Company Enrichment):   [x] PASSED
  Phase 2 (Buyer Mapping):        [x] PASSED
  Phase 3 (ICP Scoring):          [x] PASSED
  Phase 4 (Lookalike Discovery):  [x] PASSED
  Phase 5 (Lead Deployment):      [x] PASSED

  Overall: [COMPLETE — all phases passed]